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The Complete Guide to Blogging on Shopify and Which Features You Should Be Using

Blogging on Shopify is a great way to generate content for your store. You can blog about different topics related to your products or business, or you can create a series of blog posts that are related to each other.

Shopify has made it easy for store owners to start blogging on their platform. 

You can find the Blog section in the left-hand menu and then click on Add New Post. 

This will take you to a blank post where you can add text and images, and even embed videos from YouTube.

How to start blogging on Shopify

To start blogging on Shopify, you first need to activate the blog section.

And to do that, head over to your Shopify admin area and click “Online Store” in the left menu bar. 

In the sub-menu, click “Blog Posts”. At the top, click “Manage Blogs”, and then in the top right, click the button “Add Blog”. 

Finally, give your blog a name, and then add it to your site’s navigation menu.

Shopify Blogging Best Practices

To get the most out of your blog, it is important to put some thought into it. Here are some helpful tips:

a). Set honest goals 

When you’re writing a blog post, it’s important to know what you’re trying to achieve. Before you start writing, think about where you’d like your blog to go, and what you’d like to get out of it.

Setting goals is important when you start blogging on Shopify. You want to know how many page views you receive, so make sure you set realistic goals and use analytics to track your progress.

b). Provide value, not just information

Make sure you provide your readers with information and advice that helps them learn and grow, and that doesn’t just talk about your products or business.

c). Build a content strategy

Just like you build your sales strategy for any other part of your business, you need to have an overarching content strategy for your blog. Think about what you want your blog to be about, and the types of content that you want to focus on.

You need to plan your content strategy from the beginning. Figure out what your goals are and how you want to communicate with your readers, and then write about what you want to talk about.

Set out a few broad topics you want to discuss and then create a schedule that works for you. 

Blogging is a great way to get inspired and get creative, so don’t be afraid to experiment with different topics and try new things.

You want to create a balance between giving your readers the information they need, and giving them stories and experiences that they can’t find elsewhere.

Use analytics to see how readers are interacting with your blog. If you see that people are only reading your posts, then you may want to consider including more content to keep your blog fresh and interesting.

d). Map articles to the buyer’s journey 

You can use your blog to share content that is relevant to your audience, whether that is sharing something that is newsworthy or just a few tips that are helpful to your readers.

If you’re writing a blog about selling products, make sure that every post you create fits into your buyer’s journey. You don’t want to create a blog that doesn’t help your customers.

If you only write sales-oriented content, you’ll soon lose your audience. A more balanced approach is best. Blog about topics that are relevant to your business, regardless of who your target audience is.

In the end, people buy from you, not just your products. They also buy from someone with who they have a relationship. Blogging on Shopify is a great way to show them your personality and build a relationship with them.

How to Optimize Your Shopify Blog for Search Engines

Today, more and more people are turning to the internet to find information about products and services. This is a great opportunity for companies to take advantage of search engine optimization to improve their visibility on search engines.

In this section, we will show you how you can optimize your Shopify blog for search engines using SEO best practices.

1). Keyword research

The first step is to make sure that your content contains keywords that are relevant to your business.

Before you create content, you need to know which keywords to target. Make a list of keywords that are related to the products and services that you are selling. You can use tools like Google’s Adwords Keyword Planner to get ideas for keywords.

This is the most important (and expensive) part of the SEO process. You have to find out what terms people are using to search for your product or service.

Using tools like Google Adwords, you can find out what keywords and phrases people are searching for when they want to find you online. Using this information, you can include these keywords in the title tag, meta description, and headings. Your writing should be concise and easy-to-read so that people will want to read it.

2). Improve Your Website’s Navigation

If customers can’t find what they are looking for on your website, they are unlikely to purchase from you. Make sure that your navigation is clear and easy to use.

You need to make sure that your navigation is easy to use, and that it provides information that is helpful to your readers. You can also include links to your social media accounts on your navigation so that readers can easily access them.

When you get links from other websites pointing to your Shopify blog, they increase the chances that your website will be found in search engines. 

If you have any influencers and content creators (blogs, forums, or social media channels) that are interested in linking to your website, let them know about your blog and share the link on your social media pages.

Get more backlinks to improve your Shopify blog SEO. You can do this by writing blog posts about your competitors and linking to their posts. If you do this right, you could even get a link from them.

4). Optimize Your Website for Speed

There is nothing worse than waiting for a page to load when you are trying to find your products or services. You need to make sure that your Shopify site loads fast. The faster a page loads, the more likely someone will purchase from you.

Speed is a very important factor in search engine ranking. The faster a page loads, the more likely it is to be found in the search results. Optimize your website for speed by making your website faster and getting rid of any unnecessary code and images.

Your website needs to load quickly to be successful. Make sure that all the images, videos, and JavaScript files are the smallest files that you can.

5). Use the Right SEO App

Use the right SEO app to help you manage your Shopify blog. There are many different SEO tools available on the internet. Some are more focused than others. We find that using Google’s SEO toolset to manage your Shopify blog is the most effective.

At the same time, if you are just getting started with SEO, you don’t need to get a premium (paid) SEO app like “All In One SEO Pack.” 

You can use free apps like Keyword Tool, SEO Quake, and SEO Spyglass. You can also use a free service like Google Webmaster Tools to check for new products and your website.

Conclusion: Start your own profitable Shopify Blog today!

This blog post has talked about the importance of blogging on Shopify. It has also discussed how to go about it. As you can see, there are a lot of benefits of running a Shopify blog and it is quite easy to get started too.


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