Demerits of using ccTLD domain names for your business

Build each brand on every ccTLD separately

Whenever you are dealing with multiple ccTLD, you have to build the brand of each ccTLD separately.

This is because Google and other search engine will localize every ccTLD to the country represented by the ccTLD.

ccTLD can expensive

ccTLD can be expensive, some ccTLD cost $50. How about buying ccTLD for every country you are targeting – it is expensive.

Country restrictions

Some country have restriction on their ccTLD, may require you are a citizen or resident of those particular countries. Some restricted ccTLD require submission of documents that you may not have, especially if you are expanding to new countries.